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8 Tips for Selling in a Buyer’s or Balanced Market

Tyson Brandow

Tyson is the technological heart of the Brandow Group...

Tyson is the technological heart of the Brandow Group...

May 14 4 minutes read

In a balanced or buyer’s market, getting your property to stand out on the street will take some creative know-how. In a seller’s market, demand for homes is lower as listings outnumber potential purchasers. This means sellers will have to work a little harder to attract offers. Here’s what you can do to  help get that sale contract signed.

Low Down

When the amount of real-estate inventory matches the number of buyers shopping the market, people tend to be pickier about the price they are willing to pay. Really hone in on the listing price your comfortable with - if you want to sell quickly, consider listing it on the lower side.

So Curb-y

Never under estimate the power of a well manicured lawn and pretty flower boxes to grab the attention of potential buyers. Make sure the front of your house is looking its best - you never get a second chance to make a first impression. Buyer's often drive around their preferred neighbourhoods window shopping, so give them show-stopping curb appeal they can't ignore.

Order of Operations

If you are selling your current home while concurrently buying a new property, you may want to reconsider. In a balanced market, counting on a predetermined selling price to finance the purchase of your new house might not work. Holding off buying a new home until the current one is sold will give you a clearer picture of your purchasing power.

Inspector Gadget

While hiring a house inspector is usually done by buyers making an offer, get ahead of the game and hire one as a seller. Having the report available for potential purchasers takes one task off their plate and that might swing the scales. Include the name of the inspection company and inspection date in the listing description, and even on the "For Sale" sign on your front lawn.

In a Fix

When the home inspector is on your property, ask them to highlight what they think are the top 5 repairs needed. Before even listing your home, consider hiring a contractor to take care of these problem areas. In a balanced market, the prospect of even minor renovations could scare off buyers, so nip those fears in the bud.

Pack up Rats

Nothing puts off potential buyers like a home they can't even see thanks to stacks of papers, overflowing cupboards and messy countertops. Go through each room and pack up 50% of the "stuff" - then store, donate or trash it. When people walk into their potential dream home, they want to see large, airy rooms not shelves packed with personal knickknacks.

Up the Ante

Millennials make up the largest cohort of buyers in Canada right now so consider adding features that appeal to this generation. Installing a wine fridge or new flat screen TV may cost you $1,000-$2,000 upfront, but your house will sell faster then one without.

Cents Incentives

In a balanced market, its all about making your property stand out in a sea of comparable properties. Offering something more creative than just your regular financial incentives, such as prepaying taxes or title-transfer costs, should do the trick. A year's worth of landscaping services or paying homeowners' association dues are just two examples of outside-the-box incentives.

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